Strategic Innovation Centre — Transforming Performance

We Transform
Performance

Strategic Innovation Center developed an innovative management system for entities e.g., SMEs, Governmental & NGOs. This system is operating on strategic and operational levels across 6 pillars namely: Strategy, Operation, Finance, Production, Innovation & Support.

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Entity Performance
+30%20%10%0%
Achieve Competitiveness
DevelopmentOptimizationAcceleration
+30%
Performance Growth
80%
Implementation Success
10+
Entities Supported
About SIC

Strategic
Innovation
Centre

Specialised in strategic innovation

The Centre is spcialised on strategic innovation to provide professional consultancy services in the fields of; Policies, Strategies & Strategic Planning, Solving complex problems and challenges, innovation ecosystems, technology transfer, digital systems & solutions, improvement and acceleration of performance

Policies & Strategies Innovation Ecosystems Technology Transfer Digital Solutions Performance Transformation
Est. January 2021
Muscat, Oman
10+ Contracts
SIC spiral
Jan 2021
Established
Muscat, Oman
10
Consultancy Contracts
Public & Private
6+
Employment
+ a Network of International Staff Experts
6
International Partnerships
4
Local Strategic Partnerships
Muscat
HQ — Oman
Regional reach
Services

Consultancy Services

Expert advisory and strategic transformation for institutions, SMEs, and government bodies across Oman and the region.

01
Advisory & Consultancy Sessions
Expert-led strategic sessions tailored to your organisation’s specific challenges and growth ambitions.
02
Performance Evaluation
Comprehensive diagnostic assessment of organisational health across 120+ parameters and six management systems.
03
Strategic & Operational Planning
Developing strategic roadmaps and operational frameworks at national, sector, and organisational levels.
04
Performance Transformation: Enterprises Management
Structured enterprise transformation programmes using the Idarah methodology for measurable, sustained improvement.
05
Institutional Innovation
Embedding innovation culture, systems, and capability into government institutions and public sector organisations.
06
Training & Knowledge Sharing
Capacity building programmes, workshops, and knowledge transfer initiatives for teams and leadership.
07
Technology Transfer & Bridging Opportunities
Connecting global innovation with local market application — bridging R&D to commercial deployment across Omani sectors.
08
Innovation Incubation & Development
Supporting new ventures and ideas from concept through to commercial readiness via structured incubation frameworks.
Domains of Focus

Where SIC Creates Impact

Strategic innovation implemented across five core domains — at every level of society, government, and industry.

Develop Policies & Strategies
National and sector-level policy frameworks and strategic roadmaps for sustainable institutional growth.
Transform Performance of SMEs & Investment Entities
Accelerating SME competitiveness and investment performance through structured transformation programmes.
Transform Performance of Governmental Institutions
Driving operational excellence and innovation adoption across public sector organisations.
Improve Societal Management & Development
Building human capital, community systems, and social innovation frameworks for inclusive growth.
Improve Environmental Management & Sustainability
Embedding sustainability frameworks and green innovation practices into organisational strategy.
Implementation Levels
National
Oman-wide policy and strategy programmes
Regional
GCC and MENA regional initiatives
Sector
Industry-specific transformation
Organisation
Enterprise and SME-level engagements
Strategic innovation can be applied at any combination of these levels — SIC designs each engagement to operate across the levels most relevant to the client’s goals and context.
IT & AI Technologies

Technology-Driven Innovation

Three powerful platforms combining SIC’s strategic methodology with cutting-edge AI and digital systems.

Idarah Performance Framework

SIC’s proprietary three-phase performance transformation model. Idarah provides a structured, measurable pathway from baseline diagnostics to sustained global competitiveness.

  • Six integrated management systems with 120+ parameters
  • Phase-gated milestones with clear performance targets
  • AI-powered KPI dashboards and monitoring systems
  • Proven average improvement of +30% across client organisations
  • Applicable to SMEs, enterprises, and government bodies
Start with Idarah
Performance 0 % 10% 20% > 30% 75% 80% > 85% Idarah Progressive Implementation DEVELOPMENT OPTIMIZATION GROWTH Sustain Competitiveness
Our Methodology
Achieving Competitiveness in 3 Phases
From systems development to transformational growth.
01
Development
  • In-depth analysis and diagnostics
  • Develop six management systems with 120+ parameters
  • Baseline performance mapping
  • Reach 75% operational readiness
Phase milestone: 75%
02
Optimization
  • Capability improvement initiatives
  • Optimize system functionalities
  • Functional & operational maturity
  • Push performance to 80–85%
Phase milestone: 80%
03
Growth
  • Achieve functional & operational maturity
  • Leverage innovation for sustainable growth
  • Sustain global competitiveness
  • Performance above 85% — avg +30% gain
Phase milestone: >85%
Idarah AI Coach
AI-Powered at Every Level of Your Organisation

Idarah AI Coach sits at the core of every engagement — monitoring performance across 130+ KPIs, generating intelligent recommendations, and acting as a conversational interface directly connected to your organisation’s live data.

130+
KPIs across
6 systems
Analytics & Performance Monitoring
Live intelligence across all systems
AI Powered Strategic Framework
Level 1
Overall organisational performance score computed across 130+ KPIs in 6 management systems. Board-level visibility into strategic health — always live, always current. AI powered analytics, highlights, and recommendations
Overall score 130+ KPIs 6 systems
System-Level Dashboards
Level 2
Each of the 6 management systems has its own dedicated dashboard — drill down into individual system performance, identify bottlenecks, and track targeted KPIs at the operational level. AI powered analytics, highlights, and recommendations
Per-system view Drill-down KPIs Anomaly alerts
Daily Sales Reports
Level 3
View daily sales performance. Generate AI powered Trend, analytics, highlights, and recommended actions included automatically.
Automated Trend analysis Recommendations
AI Task Agent
Delegate operations to AI

Instruct the AI Coach to perform back-office operations directly within system — no manual system navigation required.

Create, update, retrieve & archive documents
Schedule and manage meetings
Generate and store structured notes
“Create a purchase order for the Q4 office supplies and schedule a review meeting with the finance team for next Monday.”
↳ AI Coach executes both tasks automatically
Conversational Analytics
Ask anything across your organisation

Chat directly with your organisation’s live database. Ask any question — the AI Coach queries, analyses, and returns recommendations in plain language.

Cross-organisation analysis in a single query
Direct live database connection — no exports
Returns analysis + actionable recommendations
Simultaneous insight across all 6 systems
“Which system is dragging our overall performance score down this month, and what are the top 3 recommended actions?”
“Compare this quarter’s sales performance against the same period last year across all product categories.”
↳ AI Coach queries the live database and responds instantly
Idarah AI Coach — intelligence embedded at every level of your organisation
Request a Demo

Ecosystems Platform

A structured national innovation platform connecting innovators, investors, institutions, and enablers — building Oman’s innovation capacity from the ground up.

  • Investment Ecosystem
  • Research & Innovation Ecosystem
  • Souq Ecosystem
  • Technology transfer
  • Manage Multiple Ecosystems from single portal
Explore the Platform
Ecosystems Platform
Connecting all innovation stakeholders
Innovators
SMEs, startups, researchers
Investors
FDI, local capital, agencies
Institutions
Government, universities
Enablers
Accelerators, networks

AI for Strategic Management

Cutting-edge AI tools for organisational performance diagnostics, strategic mapping, and sector-wide monitoring — purpose-built for Oman’s public and private sectors.

  • Organisations Performance Checkup — SMEs, Corporates, Governmental, NGOs
  • AI Agents for autonomous strategic analysis
  • Sentimental Analysis for market intelligence
  • Strategic Mapping tools
  • Monitoring of Economic & SME Sectors
Request a Demo
Performance Checkup
SMEs · Corporates · Governmental · NGOs
AI Agents
Autonomous strategic analysis and recommendations
Sentimental Analysis
Market intelligence and perception monitoring
Strategic Mapping
Visual strategy and competitive landscape tools
Sector Monitoring
Economic and SME sector performance dashboards
SIC Experts

Our Leadership & Expert Team

A multidisciplinary team combining deep Omani market knowledge with global innovation expertise.

AM
Dr. Abdullah Al Mahruki
Chief Executive Officer
15+ years developing innovation programmes and national strategies. Former CEO of Industrial Innovation Centre (2017–2021). Expert in technology transfer, FDI, IP rights, and knowledge economy.
SS
Suliman Al Sulimi
DG Administration & Finance
35+ years of management experience, including 10+ years in A&F at the Research Council and Industrial Innovation Centre.
SR
Saleem Al Rashdi
Production Lead — IT & Electronics
30+ years at SQU and SIC. Experienced in IT, R&D, electronics, and KPI management systems.
AF
Ali Firdaus
Product & Operations Lead
8+ years in product management, development, and marketing. Cross-functional skills in sales, finance, and supply chain. Passionate about AI platforms and digitisation.
MA
Mohamed Al Amri
Production Lead — Business & Investment
Expert in business management and investment, specialising in F&B and stakeholder networking across Oman.
YM
Seyed Yasin Mirnikzad
Production Lead — IT & AI
Computer engineer with strong record developing and managing innovation-related IT & AI projects across the region.
International Expert Network
12+ Specialists

A curated global network of part-time specialists spanning pharma, engineering, innovation strategy, systems thinking, and advanced research — many with direct Oman project experience.

AN
Dr Amit Nair
Project Manager
Background in pharma and innovation. Experienced working on Omani projects with direct in-country expertise.
PF
Paul Frobisher
Project Director
Innovation specialist with longstanding experience working in Oman across large-scale strategic programmes.
MB
Myles Bates
Innovation Specialist
Specialist in medical design and engineering, bringing innovation methodology to healthcare and product development.
PS
Dr Peter Sunderland
Subject Expert — Pharmacology
Research pharmacologist and lecturer at the University of Bath. Expert in OTC healthcare and pharmaceutical innovation.
BK
Dr Britta Kleinsorge
Analyst — Research Scientist
Experienced researcher with 7 years working on Omani projects. Deep expertise in scientific analysis and market research.
YL
Dr You Li
Analyst — Research Scientist
Experienced researcher and native Mandarin speaker, contributing multilingual market intelligence and scientific analysis capabilities.
MF
Mina Forrest
Analyst — Consumer Insights
Consumer insights specialist and Japanese speaker. Experienced researcher with a focus on cross-cultural market analysis.
NS
Dr Nicola Scott
Analyst — OTC Innovation
Scientist with specialist experience in over-the-counter healthcare innovation, product development, and scientific research.
DM
Prof. Darrell Mann
Innovation & TRIZ Specialist
World-renowned TRIZ and systematic innovation expert. Published author on innovation methodology and creative problem solving.
PH
Patrick Hoverstadt
Systems Thinking Expert
Author and leading practitioner in systems thinking and organisational cybernetics. Advisor on complex institutional transformation.
BF
Dr Ben Ford
Transport, Infrastructure & IP Strategy
Advisor on transport, infrastructure, start-up ecosystems, and intellectual property strategy across emerging markets.
SL
Dr Seung Yeon Lee
Technology & Healthcare
Expert in technology, chemistry, market dynamics, and healthcare. Native Korean speaker with cross-border research experience.
Get In Touch

Partner with SIC

From a free performance check-up to a full strategic engagement — SIC’s experts are ready to work with your institution, enterprise, or SME.

Address
Building No 6509/B, Al Mawaleh South,
Muscat, Sultanate of Oman
Phone
+968 99235207 – +968 78052377
Email
almahruki@sic.om
Send a Message